In 1892 Florsheim Shoes opened a small factory in Chicago, Illinois. Since then the company has grown and gained a reputation for being avant-garde and always in step with the latest trends, remaining faithful to its classic style and quality workmanship. From the selection of the material to the seams, Florsheim pays attention to the smallest details because it wants to satisfy every type of request.
What distinguishes the Florsheim Safety Shoes brand from other brands?
The Florsheim Shoes brand stands out for its unique style and always trendy features. Since 1892, the company has stood out, thanks to Milton Florsheim who founded The Florsheim Shoe Company in Chicago. The first Florsheim retail store opened shortly thereafter and as the shoes gained popularity, they were even published in magazines such as The Saturday Evening Post and The Cosmopolitan.
Florsheim was one of the first brands to introduce the Flor-Scope to its retail stores. In the early 1900s, in fact, it was common to use a fluoroscope to take an X-ray of a client’s foot to ensure an adequate fit. In addition, the brand became one of the leading boots manufacturers and suppliers for American soldiers who fought in World War I.
Not least, it is the launch of a new trend to attract a consumer who is increasingly attentive to style: this is how the nation’s first square-toed shoe was born and the Florsheim retail stores revolutionized the sector by bringing shoes into the shops to allow customers to choose the model freely. This new practice soon became the norm in shoe stores across the country.
And in terms of style?
The Florsheim Express Shop was introduced in all Florsheim retail stores. First of its kind in the world, this innovative computer kiosk allowed customers to order any shoe in the entire line, rather than limiting sales to only what was actually available.
In May 2002, the Florsheim brand returns to its roots when it is purchased by the Weyco Group. The senior managers of the company are the fifth generation of Florsheim and proud to carry on the family tradition that Milton began, they committed themselves to creating shoes that embraced the entire corporate heritage made of quality, craftsmanship and timeless style. , the company presented Duckie Brown’s Florsheim, a collaboration between Florsheim and the trend-setting men’s clothing designer and Florsheim Limited, a premium collection that featured modern reinterpretations of timeless classics.
In addition, the company collaborates with George Esquivel, shoe designer and craftsman, to design collections of extraordinary handmade men’s and women’s shoes in California. To honor Florsheim’s 125th anniversary, the company has created a limited edition shoe collection to pay homage to the vintage style that gave birth to this brand. This collection honors the humble beginning of Florsheim and celebrates the classic silhouettes.
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